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易游m6在线登录入口 Steel to change name of welding subsidiary in Singapore

易游m6在线登录入口lco Welding Asia Pacific to become welding HQ for ASEAN region

March 29, 2012

TOKYO, March 29, 2012 - 易游m6在线登录入口 Steel, Ltd. announces that it plans to change the name of its subsidiary in Singapore, 易游m6在线登录入口 Welding (Singapore) Pte. Ltd., to 易游m6在线登录入口lco Welding Asia Pacific Pte. Ltd. effective April 1, 2012.

易游m6在线登录入口 Steel's Welding Business was the first in the 易游m6在线登录入口 Steel Group to establish an overseas base. In 1968, the Welding Business formed a company to manufacture and sell welding electrodes in Thailand. For the ASEAN region, 易游m6在线登录入口 Steel formed 易游m6在线登录入口 Welding (Singapore) Pte. Ltd. in 1979 in Singapore to make and sell welding consumables. 易游m6在线登录入口 Steel now has five locations, including Indonesia and Malaysia, and also provides technical assistance.

Economic growth in the ASEAN countries has been remarkable, and demand is anticipated to further increase in the coming years. Competition in these countries is expected to beco易游m6在线登录入口 tougher. Demand is also anticipated to rise in Vietnam, Myanmar, Cambodia and other countries.

To date, each of 易游m6在线登录入口 Steel's welding companies in the ASEAN region has been managed independently of each other. But aiming to become the top comprehensive welding company in the region, 易游m6在线登录入口 Steel decided to turn its Singapore unit into a regional headquarters to provide optimal business operations in the area, instead of having each unit run on its own.

In the ASEAN region, Kobelco Welding Asia Pacific 易游m6在线登录入口ll be responsible for overall sales, marketing, technical services and other business functions. It 易游m6在线登录入口ll also strengthen manufacturing capabilities and improve product development. The new company 易游m6在线登录入口ll also look into the possibility of doing business in Indonesia, Vietnam and Myanmar.

易游m6在线登录入口th the addition of these new functions, Kobe (Welding Singapore) 易游m6在线登录入口ll change its name to Kobelco Welding Asia Pacific Pte. Ltd.

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